Rules & Guidelines

The Taste of Ladera is a food and family festival themed “Rock the Park” supporting local charities. It will feature live music, local businesses and schools, children’s activities, plus tastes of food will be served up by premier local restaurants. Your participation supports over 20 charities. Before you decide on booking your booth, please read the following important participant guidelines and event information. We look forward to seeing you this year!

1. In order to participate, your company must commit to both days: May 1, 2010, and May 2, 2010.

May 1st (11:00 a.m. to 8:00 p.m.) May 2, 2010 (11:00 a.m. to 6:00 p.m.)

2. Cost: Business/Restaurant is $700 before March 2, 2010; $850 after March 2

Includes: Booth space for two days, (1) 6ft table, (2) chairs and (1) 10x10 white canopy structure (back wall only). Additional walls may be available only by written request on the application. You must also provide a $100 cleaning/damage deposit by separate check. If you will be cooking at your booth, an additional $100 fee is required. Application must include copy of driver’s license and health department forms (restaurants). Application must include copy of insurance. Restaurants/businesses will be reimbursed 1/3 of their sales (taste or activity); 2/3 of sales goes back to event operation and charities

3. Cost: Nonprofit is $275 before March 2, 2010; $350 after March 2nd.

Includes: Booth space for two days, (1) 6ft table, (2) chairs and (1) 10x10 white canopy structure (back wall only). Additional walls may be available only by written request as part of the application. You must also provide a $100 cleaning/damage deposit by separate check. Application must include copy of insurance. For additional charity/non-profit participant guidelines, click here. Non-profits receive 100% of their sales

4. All businesses must enter individually. Absolutely no exhibitor will be allowed to share booth space with another business during the event.

5. Business and non-profit Booths must include an activity that charges a fee and that drives traffic to your booth (i.e. face painting, prize wheel, games).

The activity must be submitted to Event Complete for approval. You can charge any price for your activity in $.25 increments ($2.00, $3.25, etc.). Restaurants are exempt from having an activity as they are offering tastes. There is a special “Family Fun Zone” where exhibitors with kid-friendly businesses and activities are encouraged to participate. Space is limited and no alcohol will be served in this area.

6. This year, a debit card/event card will be used in exchange for tastes and activities.

The Event Card system has been used at special events for over ten years and is much more efficient than counting tickets. Each vendor will be provided with their own pre-programmed terminal (menu items or activities and prices). Simply slide the patron’s card at the terminal, punch the menu item on the key-touch screen and give the patron the card back. The terminal will total the purchase, remove the dollar amount from the card and add it to the sales figure for the terminal. You will be able to set the price for your taste/activity at any amount, using $.25 increments ($2.50, $3.75, $5.00) Each night a Taste of Ladera representative will collect all the equipment, run a sales report and check you out. All sales figures will be totaled at the end of May 2, 2010. Reimbursements for your sales will be made within 14 days of the event.

7. All Businesses and Restaurants are strongly encouraged to donate a $100 value item or gift card for the Taste of Ladera Charity Silent Auction.

Your gift will be noted on the Taste of Ladera website and on the Silent Auction media. Donations must be received by Friday, April 16, 2010.

8. Payments can be made online at Taste of Ladera (top Vendor tab /Booth sign-up) or by check.

All cleaning/damage deposits must be made by check only. Checks are payable to Taste of Ladera. Event will occur rain or shine-so no refunds. 1. Mail: Event Complete, 27702 Crown Valley Pkwy, Suite D-4, Ladera Ranch, CA 92694. 2. Full payment, proof of insurance, and all paperwork must be received in order to complete booth registration. No exceptions. Your booth will not be reserved until all application materials have been received.

9. Admission Ticket Details

Online ticket purchases can be made until 12:00 p.m. on April 30, 2010. (Pre-sale tickets purchased before April 9, 2010, will be mailed to you. Tickets purchased after April 9, 2010, can be picked up at will call during the event. Pre-sale tickets are available until April 30 at 12:00 p.m.; additional tickets can be purchased at the gate on during the event. Check online for participating businesses that are pre-selling tickets.

Pre-Sale Tickets (8 years old and under free)

$12 1-day pass $17 2-day pass $42 VIP Ticket Saturday $57 VIP Ticket 2-day pass

Day of Event Gate Price (8 years old and under free)

$17 1-day pass $22 2-day pass $62 VIP Ticket - 1-day pass $77 VIP Ticket – 2-day pass

10. Set-Up Details

The grounds will be available for set-up on Friday, April 30, 2010, from 5:00 p.m. to 7:00 p.m. Your booth must be ready for business by 10:00 a.m. on May 1, 2010. Fines may be imposed on vehicles left on field after 10:00 a.m. Vehicles will need to meet weight requirements and coordinate with the Event Complete staff via telephone (949-218-0866) to receive approval for driving onto the field. Booths will be located on grass area, and specific location is based upon designation and availability. Booth assignments will be provided at the vendor meeting the week prior to the event. (Specific date and time to be announced.)

11. Load-in Access

The event is located at Founders Park in Ladera Ranch. The address is: 28243 Sellas Road North, Ladera Ranch, CA 92694. Load-in begins on May 1 at 8:00 a.m. and will end at 10:00 a.m... The two load-in areas for all participants are located at Sellas Road North and Avendale St. After unloading, your vehicle must be parked at Ladera Ranch Middle School (29551 Sienna Parkway) next to Founders Park. Parking is free. All vehicles requiring access to the field must obtain a parking pass to access the field between 8:00 a.m. and 10:00 a.m. Fines will be imposed on vehicles remaining on the field after the final announcement.

12. All businesses must provide all storage and servicing equipment as well as booth signage, linens or other decorative displays.

No electrical power will be available unless the booth has received prior written approval to a request for such on their application and a fee was secured with the Event Complete office. You must provide your own power source or request a generator rental from the Event Complete office for a fee of $100 each; this must be completed prior to the event. The Event is not required to provide power to any booth, and it is not included in the cost of any booth.

13. Business and Charity booths are not allowed to serve food or beverage, including candy, unless previously approved.

14. Food Handling Requirements (RESTAURANTS)

Please follow the guidelines set forth by the Orange County Health Department. The planning committee staff will be inspecting the booths at 10:00 a.m. on the day of the event. If you do not meet the requirements, you will not be able to participate. Please fax the Health Department form and a copy of your driver’s license by April 1, 2010, to 949-218-8469, Attn: Taste of Ladera. • No glass containers or breakable serving wear may be distributed. • Limit your service to one or two “signature” items/menu choices; side dishes/garnishes may be served. • Plate size should be 2” by 3” and 1 1/2” deep. • NO alcoholic beverages may be served unless you are a designated sponsor that has been pre-approved to serve alcohol. • A central portable dishwashing station will be available per health department guidelines.

15. Staffing Booths

All participating booths must provide their own staff. Taste of Ladera will provide each booth with a total of four 2-day passes that are to be used by your staff for the entire weekend of events. These passes will be required for participation. If you have more than four individuals staffing your booth, you will need to purchase additional passes at $12 per pass pre-sale/ $17 per pass at the gate. Additional passes will also be available for purchase at the vendor pre-meeting in the week preceding the event. Passes are transferable to accommodate different staff individuals on each day. Only 1 parking pass will be issued for the reserved parking lot. (Please display the parking pass on the dashboard of the vehicle or it will be towed at owner’s expense.) Sponsors will be given additional passes based on their sponsorship level.

16. Raffles are prohibited unless pre-approved by the State of California and the Event Complete office.

Silent auction items for the Ladera Ranch Education Foundation Silent Auction are requested from each participating business.

17. Donations

All donations are tax-deductible and will be donated to Ladera schools and participating non-profit organizations. (Taste of Ladera, Inc. Tax ID# 20-4278553)

18. Parking

There is limited FREE parking at Founder’s Park. Additional parking is located at Ladera Ranch Middle School (29551 Sienna Parkway). All vehicles that require access to the field must obtain a parking pass; vehicle access to the field is only available between 8:00 a.m. and 10:00 a.m. Fines will be imposed on vehicles left on the field after the final call announcements have been made. Please note: There will be some congestion/traffic around Founder’s Park, so we encourage all participants to use the available shuttle service.

19. Clean Up

All Taste of Ladera participants are responsible for maintaining their booth’s cleanliness and must leave the site in its original condition. A $100 deposit is required with your registration. PLEASE WRITE A SEPARATE CHECK FOR THIS AMOUNT payable to Taste of Ladera. The deposit is refundable at the end of the event assuming the area is clean and there is no damage. An Event Administrator will review your booth space and check you out each night. Once your booth is cleared, you may leave. If you do not get checked by an administrator, your refundable deposit will be forfeited.

20. Liability

All participants must provide proof of insurance for the event, naming Taste of Ladera and Event Complete as additional insured. You may fax a copy of your insurance certificate to (949) 218-8469, Attn: Event Complete. If you need assistance with obtaining insurance, please contact us at info@eventcomplete.com. Minimum required insurance coverage: Commercial General Liability-$2,000,000 General Aggregate, $1,000,000 Products and Completed Operations Aggregate, $1,000,000 each occurrence; Automobile (required if you drive a vehicle onto the event field)-$1,000,000 Combined Single Limit. The Taste of Ladera and Event Complete are not responsible for any damages, losses, misplaced items, etc. As a participant, you are 100% accountable for your booth. There is limited overnight security, so please use your discretion. The event will occur Rain or Shine- No refunds.

21. You must register, submit payment and receive confirmation from Event Complete in order to secure your booth reservation.

Vendors can register and pay online here, charities can register and pay online here, or either can print the registration here and mail the completed application along with your check to: Event Complete 27702 Crown Valley Pkwy, Suite D-4 Ladera Ranch, CA 92694 Fax: 949-218-8469 The Taste of Ladera is a non-profit organization designed to raise money for various charities in the community. Taste of Ladera is tax-exempt under section 501(c)(3) of the Internal Revenue Code. Contributions made to this organization are tax deductible under section 170 of the IRS code. Taste of Ladera, Inc. Tax ID# 20-4278553 I have read the participant guidelines set forth by the Taste of Ladera, Inc. and completely accept and understand my commitment as a participant. My business will abide by all Taste of Ladera regulations and will be solely responsible for all conduct of its personnel.